NATASHA AMY
Nes Home
- Designed and Executed website and social media platforms for neshome.co.uk, @neshomeuk.
- Designed campaigns for marketing for use in Reels, Posts, Pinterest & Email.
- Created well researched blog content to drive traffic and engage readers and customers.
- Organized and analyzed data and marketing results to develop SEO and marketing processes to expand our reach and improve presence to target audience.
- Oversaw interior imagery for new products for all types of product imagery utilizing the brand package I provided.
Digital Branding & Marketing
Customer retention
In translating the clean, minimalist style of the logo into the digital content, I carefully selected a colour palette for the logo, typography, and visual elements that would seamlessly complement the established branding.
Each post and reel worked in harmony to cultivate a visually striking, on-brand presence that would resonate with the target audience.
The overarching theme of the brand guidelines I created for the Nes Home bathroom store was to maintain a modern, sleek aesthetic that closely aligned with the provided logo. Adhering to the client's directive to keep the website and Social Media Posts as streamlined as possible, I designed a cohesive series of social media posts and reels that embodied this desired brand identity. Collaborating with the interior design team, I also provided strategic guidance on producing more engaging content, utilizing mood boards to enhance the creative direction.
Email Marketing & Interior Design
Customer retention
When tasked with developing a comprehensive marketing strategy for the Nes Home bathroom store, I knew it was crucial to ensure a cohesive brand identity across all customer touchpoints.
In addition to designing a visually striking series of social media posts and reels, I also crafted eye-catching email campaigns to complement the digital content.Through a collaborative process with the client, I carefully curated the email copy and design elements to seamlessly align with the modern, sleek aesthetic established in the social media branding.
Each email campaign highlighted new product lines, exclusive deals, and other promotions, providing customers with a seamless brand experience from their initial social media engagement to their inbox.
Moreover, I took an active role in the digital design of the room setting, ensuring that the product placement, lighting, and overall styling would result in high-quality imagery that could be leveraged across both the digital and email marketing assets. By meticulously designing the room digitally, I was able to capture visuals that perfectly encapsulated the Nes Home brand identity and effectively showcased the products in an aspirational, lifestyle-driven context.
The cohesive, visually appealing nature of the email campaigns, built upon the professionally styled digital room, helped to reinforce the brand's positioning and solidify its reputation as a premier destination for high-quality, contemporary bathroom products.
Blog
Inspiration and Collection Showcase
When tasked with developing a comprehensive marketing strategy for the Nes Home bathroom store, I knew it was crucial to ensure a cohesive brand identity across all customer touchpoints. In addition to designing a visually striking series of social media posts and reels, I also crafted eye-catching email campaigns to complement the digital content.Through a collaborative process with the client, I carefully curated the email copy and design elements to seamlessly align with the modern, sleek aesthetic established in the social media branding.
Each email campaign highlighted new product lines, exclusive deals, and other promotions, providing customers with a seamless brand experience from their initial social media engagement to their inbox.
